From my first intervention （friend’s experience on blind dates）, I found that many boys’ thinking is still very traditional, and a large part of it is influenced by their parents. We can see that there are big different concept between young generation and old generation, and traditional concept is still spread among the boys. Men’s and women’s thinking are still different, so why don’t girls? Is it because of the feminism in recent years? and the society’s requirements for women’s status are getting higher and higher? so I might consider adding feminism to my intervention.
From the last week, I looked for some what other medium exist and looked at example from around the world that what are other people doing, what other organisations doing. I did some research on jewellery brand, beauty brand and some TV reality show related to arrange marriages.
I found that some jewellery brands have gone from the initial concept of “diamonds are forever, a diamond will last forever, and a lifetime of happiness” to the present “couples in love may get married, or they may choose not to get married.” This means that although feminism and celibacy are on the rise. The De Beers report pointed out that although Chinese women’s purchase of diamond products at their own expense is on the rise, diamonds are still the most luxurious gift that Chinese women want to receive. On the one hand, they are willing to pay for their own pockets, and on the other hand they do not reject the multiple psychology of receiving diamond jewelry gifts. As the divorce rate increases, the lonely single society is likely to generate more demands for true love.
From the current point of view, some successful cases of brands are still more focused on the problem itself. For example, the “Marriage Market” short film launched by Japanese high-end skin care brand SK-II last year showed a new generation of Chinese women’s views on marriage and love, such as “I don’t want to get married for marriage, that would not be happy”, and detonated social media. In the process of constantly testing the water temperature, the commercial market has been quite tolerant of the values of women’s empowerment, “this will encourage brands to be more brave.”
I am also watching some dating TV show related to arranged marriages, like TOO HOT TOO HANDLE, LOVE TO BLIND, DATING AROUND, and some chinese dating reality show .
NEXT STEP:
do more research on academic resources can relate to what I am doing, use theories to construct my intervention.
look at example from around the world that what are other people doing what are organisations doing charities, and what other mediums exist.
